Dispelling Common Solar Myths with Smarter Marketing
The global transition to solar energy is inevitable. I truly believe that. With rising oil prices and falling solar costs: Grid parity is ever closer Payback periods are getting shorter The economics...
View ArticleWhen to Hire a Freelance Solar Copywriter
You’re part of the marketing or communications team at your company. Until now, you’ve handled all copywriting services in-house with fairly decent results. Under these conditions, why would you ever...
View ArticleSolar Marketing 101: Adding a Solar Calculator to Your Site
In an earlier post, we explored an incredibly disturbing statistic in which 97% of Americans grossly overestimate the cost of installing solar on their homes. Whereas the true cost can be in the low...
View ArticleSolar Marketing 101: Walking Visitors through Solar Energy Incentives, Pt. 1
For the past few days, we’ve discussed some of the solar cost myths that continue to hamper widespread renewable energy adoption – especially within the residential market. In a previous post, I...
View ArticleSolar Marketing 101: Walking Visitors through Solar Energy Incentives, Pt. 2
In Part 1 of this post, we explored the importance of solar incentives and how promoting them could help combat some of the very powerful misconceptions surrounding solar PV affordability. Today, we...
View ArticleTime to Stop Using the Same Solar Energy Stock Photos
First, let me start by apologizing to LL28. I don’t know if you’re male or female, but you’re a very talented photographer who continues to make a killing within the solar industry. The quality of your...
View ArticleEvery Solar Marketer and Copywriter’s Nightmare: the Dreaded Typo
As a solar energy marketer, you’re responsible for presenting the best possible case for every product or service under your firm’s brand. But what happens when you’ve just: Penned a great blog post...
View ArticleDo Your Solar Landing Pages Have Too Many Options?
It happens all too often. Solar companies spending thousands of dollars a month on email and AdWord campaigns only to direct visitors to the homepage instead of an actual landing page. On the one...
View ArticleThe Poor Man’s Guide to Finding Solar Images Online
In an earlier post, I launched a one-man campaign to encourage greater diversity in the types of solar images that companies use on their sites. There’s a tendency to use the same solar stock images as...
View ArticleDoes Solar Energy Have a Marketing Problem?
We have at our disposal a technology that produces free energy from an infinitely replenishable source. It’s clean, affordable, and actually boosts the property values of homes. Oh, and it exists...
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