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Dispelling Common Solar Myths with Smarter Marketing

The global transition to solar energy is inevitable.  I truly believe that.  With rising oil prices and falling solar costs: Grid parity is ever closer Payback periods are getting shorter The economics...

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When to Hire a Freelance Solar Copywriter

You’re part of the marketing or communications team at your company.  Until now, you’ve handled all copywriting services in-house with fairly decent results. Under these conditions, why would you ever...

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Solar Marketing 101: Adding a Solar Calculator to Your Site

In an earlier post, we explored an incredibly disturbing statistic in which 97% of Americans grossly overestimate the cost of installing solar on their homes. Whereas the true cost can be in the low...

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Solar Marketing 101: Walking Visitors through Solar Energy Incentives, Pt. 1

For the past few days, we’ve discussed some of the solar cost myths that continue to hamper widespread renewable energy adoption – especially within the residential market. In a previous post, I...

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Solar Marketing 101: Walking Visitors through Solar Energy Incentives, Pt. 2

In Part 1 of this post, we explored the importance of solar incentives and how promoting them could help combat some of the very powerful misconceptions surrounding solar PV affordability. Today, we...

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Time to Stop Using the Same Solar Energy Stock Photos

First, let me start by apologizing to LL28. I don’t know if you’re male or female, but you’re a very talented photographer who continues to make a killing within the solar industry. The quality of your...

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Every Solar Marketer and Copywriter’s Nightmare: the Dreaded Typo

As a solar energy marketer, you’re responsible for presenting the best possible case for every product or service under your firm’s brand. But what happens when you’ve just: Penned a great blog post...

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Do Your Solar Landing Pages Have Too Many Options?

It happens all too often.  Solar companies spending thousands of dollars a month on email and AdWord campaigns only to direct visitors to the homepage instead of an actual landing page. On the one...

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The Poor Man’s Guide to Finding Solar Images Online

In an earlier post, I launched a one-man campaign to encourage greater diversity in the types of solar images that companies use on their sites. There’s a tendency to use the same solar stock images as...

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Does Solar Energy Have a Marketing Problem?

We have at our disposal a technology that produces free energy from an infinitely replenishable source. It’s clean, affordable, and actually boosts the property values of homes. Oh, and it exists...

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